«Большая тройка» взялась за качеств

«Большая тройка» взялась за качество
Конкуренция между автопроизводителями на американском рынке все больше переходит в область борьбы за качество. Сильнее других пострадала от скандалов, связанных с проблемной продукцией, корпорация Ford Motor. Теперь она готова бросить вызов в области качества продукции безусловному лидеру – Toyota Motor.
Жалобы на недостатки двух моделей корпорации Ford Motor (Ford Explorer и Ford Focus) стали одной из причин неудачных показателей Ford в течение двух предыдущих лет и отбросили эту корпорацию на последнее место, посвященное качеству продукции семи крупнейших мировых автомобилестроителей. Обзор показал, что на 100 автомобилей Ford, в среднем приходится 162 жалобы потребителей.
Тор-менеджеры Ford сообщили дилерам, что в следующем году автомобили корпорации займут значительно более высокие места в независимых обзорах, посвященных качеству. Ford намеревается достичь улучшения с помощью новой системы технического контроля, предусматривающей более жесткие проверки. Конкуренты, в частности крупнейшая автомобилестроительная корпорация General Motors, не собираются уступать Ford инициативу в борьбе за качество. Корпорация планирует снизить число потребительских жалоб на 100 автомобилей до 130-140. В прошлогоднем обзоре соответствующий показатель GM составил 146. Если продукция GM попадет в тройку лидеров нынешнего обзора качества, это будет первой удачей такого рода для американской автомобильной компании.
Впрочем, эти усилия компаний «большой тройки» вряд ли способны поколебать лидерство Toyota Motor – в прошлом году на 100 автомобилей этой японской корпорации пришлось всего 115 жалоб потребителей.
Качество стало одним из важнейших параметров в автомобилестроении. Высокая степень надежности продукции дает производителю возможность устанавливать более выгодные цены, полнее удовлетворять требования клиентов и при этом уменьшать затраты на гарантийный ремонт. Производители уделяют максимум внимания устранению недостатков, более всего тревожащих покупателей.
Ford предложил своим поставщикам программу по обмену накопленным в этой области опытом. На заводе, производящем седаны Focus, основное внимание сейчас уделяется проблеме шума. Специалисты завода надеются, что в этом году их модель догонит по качеству конкурирующую модель Toyota Corolla.

Результаты (английский) 1:

The "big three" did for qualityCompetition among automakers in the u.s. market is increasingly moving into the field of struggle for quality. Hardest hit by scandals involving troubled Ford Motor Corporation products. Now she is ready to challenge in the field of quality of products unconditional leader-Toyota Motor.Complaints about the shortcomings of the two models of Ford Motor Corporation (Ford Explorer and the Ford Focus) became one of the reasons for the failed indicators Ford during the previous two years and pushed the last corporation dedicated to quality of production of the seven major world automakers. The survey showed that 100 cars Ford, an average of 162 complaints of consumers.Top Ford managers told dealers that next year the Corporation would take cars significantly higher places in independent surveys on quality. Ford intends to achieve improvements using a new system of technical control, providing for more stringent checks. Competitors, in particular the largest automotive Corporation, General Motors, are not going to cede the Ford initiative in the fight for quality. The Corporation plans to reduce the number of consumer complaints about 100 cars to 130-140. In last year's corresponding figure review GM amounted to 146. If GM products fall into one of three leaders of the current review of quality, this will be the first success of this kind for American auto companies.However, these efforts of the big three companies are unlikely to shake the leadership of Toyota Motor-last year on 100 cars of this Japanese Corporation had total 115 consumer complaints.Quality has become one of the most important parameters in the automotive industry. High reliability products gives the producer an opportunity to establish better prices, better meet the requirements of the clients and in doing so reduce costs for warranty repairs. Manufacturers are paying maximum attention to the Elimination of deficiencies, most disturbing customers. Ford invited its suppliers programme to share existing experience in this area. At the factory, which produces sedans Focus basic emphasis was now placed on the problem of noise. Factory specialists are hoping that this year they will compete quality model model Toyota Corolla.

Результаты (английский) 2:

"Big Three" took up the quality of
competition between car manufacturers in the US market is increasingly shifting to the struggle for quality. Worst hit by scandals involving products of concern, the corporation Ford Motor. Now she is ready to challenge the quality of products unconditional leader - Toyota Motor.
Complaints about the shortcomings of the two models of the corporation Ford Motor (Ford Explorer and Ford Focus) were one of the reasons for unsuccessful performance Ford of the previous two years and pushed the corporation in the last place, dedicated to the quality of the products of seven major global automakers. The survey revealed that 100 vehicles Ford, an average of 162 consumer complaints.
Top managers of Ford told dealers that cars in the next year the corporation will take significantly higher in independent surveys of quality. Ford intends to achieve improvements through a new system of technical controls, which provides more stringent checks. Competitors, particularly the largest automotive corporation General Motors, Ford is not going to concede the initiative in the struggle for quality. The corporation plans to reduce the number of consumer complaints per 100 vehicles to 130-140. In last year's review, the corresponding figure was 146. If GM GM products fall into the top three of the current review of the quality, it will be the first success of this kind for an American car company.
However, these efforts are the "big three" are unlikely to shake the leadership of Toyota Motor - last year for 100 cars of this Japanese company had a total of 115 consumer complaints.
The quality has become one of the most important parameters in the automotive industry. The high degree of reliability of the product gives the manufacturer the ability to set more competitive prices, better meet customer requirements and thus reduce the cost of warranty repairs. Manufacturers pay maximum attention to remedial most disturbing customers.
Ford offered its software providers for the exchange of accumulated experience in this area. The plant, which produces sedans Focus, the focus is now on the issue of noise. The plant specialists are hoping that this year they will catch up on the model as a competitive model Toyota Corolla.

Результаты (английский) 3:

"big triad took quality
competition among manufacturers in the american market, more is in the area of quality. most affected.related to the problematic products corporation ford motor. now she's ready to challenge in the field of product quality full leader, toyota motor.complaints about the shortcomings of the two models, ford motor corporation (ford explorer and the ford focus) are one of the causes of poor performance of the ford over the previous two years, and put the company on the last place.on the product quality of seven major global automakers. the review showed that the 100 ford vehicles, the average 162 complaints from consumers.
tor managers ford told the dealers.that next year's cars corporation are significantly higher in independent surveys on the quality. ford intends to achieve improved through a new system of technical controlfor more stringent testing. competitors, in particular the largest automotive company general motors, will not be ford's initiative in the fight for the quality.the corporation plans to reduce the number of consumer complaints about 100 vehicles to 130 to 140. in last year's survey compared to the gm was 146. if gm's three leading products in the current review, qualitythis will be the first opportunity such to the american car company. however,these efforts of the troika are unlikely to lead toyota motor is the last year for 100 vehicles that japanese corporations have only 115 consumer complaints.the quality has become one of the important parameters in the automotive industry. a high degree of reliability of products gives the manufacturer to establish a favorable pricebetter meet customer requirements and to reduce the cost of warranty repairs. producers pay maximum attention to address the deficiencies of most of the buyers.
ford offered to their exchange programme of relevant experience. in a factory producing sedans, focus, focus on the problem of noise. the specialists of the plant hopein 2004, their model would catch up in quality competition model toyota corolla.