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product advertising is an important part of the marketing mix. its aim is to increase sales by making a product or service available to a wider audience, and by emphasizing its positive qualities. a company can advertise in a variety of ways, between on how much it wishes to spend and the size and type of audience it wishes to target. the different media for advertising: television, radio,product advertising is an important part of the marketing mix. its aim is to increase sales by making a product or service available to a wider audience, and by emphasizing its positive qualities. a company can advertise in a variety of ways, between on how much it wishes to spend and the size and type of audience it wishes to target. the different media for advertising: television, radio,newspapers, magazines, the internet and direct mail. the design and organization of advertising campaigns is usually the job of an advertising agency.
corporate advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or with a company wants to present to the public.public relations (pr) experts specialize in organizing activities and events which generate positive publicity for companies. Unusual advertising campaigns sometimes get extra publicity for the company by way of media reports about the campaign.
small businesses can use different types of advertising to achieve specific marketing communication objectives.advertising can communicate the benefits of a product, generate leads and sales follow up, build the reputation of a company or compare a company's products and brands against its competitors. it also forms part of an integrated marketing program when used in conjunction with direct sales, public relations campaigns, social media and online marketing tools.
product advertisingproduct advertising communicates the features and benefits of a product to customers and prospects. companies use product advertising when they want to launch new products, announce changes to existing products or increase sales of those products. product advertisements must reflect the interests of the target audience. an advertiser developing a campaign for a food product, for example,would create messages and select media and consumer appeal to a wide audience. a campaign for a business product, such as a machine tool, would use media that appeal to different groups influencing the decision to buy, including plant managers, production engineers and finance directors of corporate advertising
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corporate advertising campaigns play an important part in b2b marketing, particularly for companies trying to win a major sale or contract. prospects evaluate the company as well as the product when they are choosing a supplier. they look for suppliers that have the capability to deliver quality products on time.corporate advertising helps to build confidence among customers and prospects by communicating messages about your company's capability and resources, your market position and financial stability.
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