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For over 80 years, adidas (adidas) is a symbol of success in the world of sports. The history of the company began in 1920, the year when young Adi Dassler made his first pair of sports shoes. He wanted every athlete had such equipment, which would help it achieve better results. The idea was so viable that to date, the company has achieved significant success both in sports and in business, and represents a wide range of products, starting with basketball shoe and football boots and ending with sports clothing and footwear.The name adidas (a combination of the first syllables of the name and surname of the company's founder) appeared in the year 1948. In the year 1949 the name was registered as a trademark, the same symbol was registered by adidas is the famous three stripes. In 1989, the company was transformed into a joint-stock company after nearly seventy years of existence in the form of a family business. In 1995 year, the company's shares became listed on the stock exchange.adidas is the athletic shoes, clothing and accessories. There are 3 divisions of Adidas: adidas Sport Performance, adidas Sport Heritage and adidas Sport Style that provide firm more than 79 per cent of total sales.None of the competitors did not have such a diversified portfolio of brands, providing consumers with goods for both winter and summer sports.
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