История стикеров интересна прежде в

История стикеров интересна прежде всего тем, что для этого принципиально нового продукта пришлось специально создавать потребительский спрос. И это неудивительно — самим изобретателям понадобилось 12 лет, чтобы придумать, где можно использовать их разработку.В 1968 году доктор Спенс Силвер, сотрудник компании 3М, пытался разработать улучшенный клей для скотча. В результате его экспериментов появилось новое тепло- и водостойкое вещество, которое плотно держалось на любых поверхностях. Спенс Силвер понимал, что он получил совершенно новый продукт, но не мог понять, что с ним делать. Только спустя восемь лет, в 1973 году другой сотрудник компании, Арт Фрай, придумал его изобретению применение. Фрай пел в церковном хоре, но постоянно терял бумажные закладки из псалтыря. Он придумал наносить клей на бумажные полоски, которые легко крепились на любые поверхности.

Но понадобилось еще долгих семь лет, чтобы убедить инженеров компании ЗМ воплотить идеи наклеек в жизнь. Первые экземпляры стикеров в таком виде, как они известны сейчас, в 1980 году поступили в продажу, а спустя только год в 1981 эти наклейки стали самым продаваемым товаром компании и принесли ей немыслимую прибыль. Через несколько лет многие типографии начали печатать наклейки.

Результаты (английский) 1:

History of stickers is interesting primarily because it fundamentally new product had to specially create consumer demand. This is not surprising-the inventors took 12 years to figure out where you can use them in 1968, Dr. Spence Silver, a member of the 3 m company, tried to develop superior adhesive tape. As a result of his experiments, a new thermal and waterproof substance that tightly held on any surfaces. Spence Silver knew that he got a completely new product, but could not figure out what to do with it. Only eight years later, in 1973, another employee of the company, art Fry, came up with his invention of the application. FRY sang in the church choir, but continually lost the paper bookmarks in the Psalter. He came up with the adhesive on the paper strips that are easily fixed to any surface.But it took another seven long years to convince engineers ZM to translate ideas into labels. The first copies of the stickers as they are known, in 1980, now on sale, and after only a year in 1981 these stickers have become the best selling product of the company and brought her unimaginable profits. After a few years many printing began printing stickers.

Результаты (английский) 2:

History stickers interesting primarily because for this radically new product had to specially create consumer demand. And no wonder - the inventor took 12 years to figure out where to use them razrabotku.V 1968, Dr. Spence Silver, 3M employee, was trying to develop an improved adhesive tape. As a result of his experiments, a new heat- and water-resistant material that is kept tightly on all surfaces. Spence Silver knew that he had received a brand new product, but could not figure out what to do with it. Only eight years later, in 1973, another employee, Art Fry, came up with his invention of the application. Fry sang in the church choir, but always lost paper bookmarks from hymnal. He came up to put glue on strips of paper that can be easily attached to any surface. But it took another seven long years to convince engineers ZM translate ideas into life stickers. The first copies of the stickers in the same form as they are known today, in 1980, went on sale, and after only a year in 1981, these stickers have become the biggest selling product of the company and brought her incredible profits. A few years later, many began printing stickers printing.

Результаты (английский) 3:

The History sticker labels are interested first of all the fact that for this revolutionary new product had to be specially designed to create consumer demand. And this is not surprising - the inventors it took 12 years,To invent something, where you can use their development.In 1968, Dr. Basil Spence Silver, director of the company 3M, has sought to develop an improved adhesive to adhesive tape.