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1. WHAT IS DESIGN? <br>THE WORD DESIGN means different things to different people. One definition given by designer Richard Seymour is "making things better for people". <br><br>2. What designers do? <br>Scientists can invent technologies, manufacturers can make products, engineers can make them work and salespeople can sell them. However, only designers can combine all these things. Designers turn an idea into something that is desirable, commercially successful and adds value to people's lives. <br><br>3. The essential element in good design.<br>Good design begins with the needs of the user. A good design fulfils a user's need . A design does not have to be new , different or impressive to be successful in the market place, but it must fulfil a need. However, it is also true that design methods often lead to innovative products and services. <br><br>4. Incorrect ideas about design. <br>Many people have misconceptions about design. Magazines often use the word design when they mean style or fashion. For example, when they show a toaster or bottle opener which is well designed, the result is that people think that design is only about how things look. Design is also about how things work. In reality, the way a product looks is something which happens at the end of a product development process. <br><br>5. The restrictions on designers.<br>Designers, unlike artists, can not simply follow their creative feelings. They work in a commercial environment, which means there are many points to consider. Designers have to ask themselves questions such as: "Is the product really wanted?", "How is it different from everything else on the market?", "Does it fulfil a need?", "Will it cost too much to manufacture? "and" Is it safe? "
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