Almost every fashion label outside

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group’s European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe.
In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “ The Asian Consumer really does believe – whether it’s true or not – that luxury comes from Europe and must be made there to be the best.’
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci’s production offshore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what we are really offering is a style, and style is an expression of culture.’ He therefore recognizes that quality fashion items may not always need to be produced in italy.
Amitava Chattopadhyay, professor of marketing at Insead, the business school, says:’ A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong’.

Результаты (английский) 1:

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the leather goods maker, US is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing meant that in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for 20 ten years. This means that almost half of sales Burberry's at retail value will continue to be mass-produced under licence in Asia. At the same time however, Japanese consumers prefer the Group's European-made products. SANYO is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Ginza Tokyo's, where it sells Burberry products imported from Europe. In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says "The Asian Consumer really does believe-whether it's true or not-that luxury comes from Europe and must be made there to be the best. ' Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that the change may be round the corner even for the superluxury brands. Patrizio Bertelli, the Chief Executive of Prada, says: ' The "Made in Italy" label is important but what we are really offering is a style, and a style is an expression of culture. ' He therefore recognizes that quality fashion items may not always need to be mass-produced in italy. Amitava Chattopadhyay, professor of marketing at Insead, the business school, says: ' A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong '.

Результаты (английский) 2:

Almost every fashion label outside the top super -luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 the factory its' closed IT in Lares, Puerto Rico, its' for last-owned Quote Company About enterprise | plant, and outsources all its' products.
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by Serge Weinberg, Chief of Executive of Pinault the Printemps Redoute, the which controls of Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says: 'The "Made in Italy" label is important but what we are really offering is a style, and style is an expression of culture.' The He therefore recognizes That quality of fashion the items may not the always need to the BE Produced in italy.
Amitava Chattopadhyay, professor of marketing AT Insead, the business A school of, says: 'A a brand is a the set of Associations in the yet Mind of the the consumer and one's of for These is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong '.

Результаты (английский) 3:

almost every fashion label and the top super - luxury brands is either already manufacturing in asia or thinking of it. coach, the us leather goods maker, is a classis example. over the past five years, it has lifted all its gross margins by manufacturing skills in low cost markets. in march 2002, it closed its factory in Lares, puerto rico, the last company owned plant, and outsources all its products.burberry has many asian licensing arrangements. in 2000, it decided to renew the sanyo "s japanese licence for 20 ten years. this means that almost half of burberry"s sales at retail value will continue to be produced under licence in asia. at the same time however, japanese consumers belongs the group "s european made products.sanyo is now used to this demand for a snob alternative to the burberry products made in its factories across asia by opening a flagship store in tokyo"s Ginza, where it sells burberry products imported from europe.in interviews with the ft, many executives says the top luxury brands will continue to be seen, particularly in asia, as european. Domenico de sole of gucci says "the asian consumer really does believe, whether it"s true or not is that is comes from europe and must be made it to be the best. "serge Weinberg, chief executive of Pinault printemps Redoute, which controls gucci, says it will not move gucci"s production offshore. yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, chief executive of prada, says: "the "made in italy" label is important but what we are really offering is a style, style is an expression of culture." he therefore recognizes that quality fashion items may not always need to be produced in italy.Amitava Chattopadhyay, professor of marketing at Insead, the business school, says: "a brand is a set of associations in the mind of the consumer and one of these is the country of origin. for luxury goods, the role of the brand is 30. to damage. it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong ".